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Below, you'll find extensive information on leading
affiliate business articles and products to help you on your way
to success.
How To Avoid Affiliate Fraud
By Christopher Robinson
Copyright © 2006 Christopher Robinson
One of the first business opportunities you may join is an affiliate
program. They are easy to maintain and are a good way to start your
business. However as with all business ventures they are not without
pitfalls. Every year affiliates lose 100s of dollars of their hard
earned commissions. You can avoid this by taking a few simple steps.
How does this happen? Here are some common ways that affiliates are literally robbed of their commissions:
Clickbank fraud link hijacking Unscrupulous sponsors
Clickbank fraud: Owners of affiliate programs use Clickbank quite
widely and affiliates need to be aware of a common type of fraud, which
robs them of their commissions. Here is what happens:
A visitor uses your link to go to a product that sounds interesting and
he wants to buy. He is all set to buy when he notices that there is a
little ad below the sales page saying if he joins the affiliate program
he can get 50% commission. He understands that if he joins up and buys
the product through his link he will get 50% commission and in effect
get the product at ½ price. Needless to say that is just what he
does and you do not get any commission for this sale.
This is not really the customer's fault and certainly not Clickbank.
This is thoughtlessness on behalf of the owner of the program. Before
you join be careful that the sponsor is not doing this. If he is,
either avoid the program or if it is a really good program then write
to the owner and let him be aware of this problem. More than likely he
has not really thought about this and will be happy to take it off.
However if he does not do so then just move on to another program.
Affiliate link hijacking: This is very common but is simple to fix.
A website visitor comes to your website and is curious to buy one of
your sponsors products He sees your affiliate link with its ID
displayed People are a little strange at times. He thinks that if he
cuts off your ID and just goes forward with the main URL he might get a
better deal. Or he is an affiliate
of
the same program and realizes he can get commission when he buys the
product by replacing your ID with his own. In this way he will get the
product cheaper
To avoid this blatant stealing just disguise your link. You can do this
with tiny URL or software like affiliate defender. You can also just
hide your affiliate link when you write your web pages.
Unscrupulous sponsors: Many program owners are good to their affiliates
and realize that your success is their success. However you do get some
who play shady games with affiliate commissions.
Payout is set at an unrealistic level- this means that you have to earn
a lot of commissions and make many sales before you see a dime of your
hard earned money. $25 is a reasonable cap unless you are selling a
high priced item and expect some hefty commissions. Tracking is poor
and unreliable- you will not know if you have made any sales this way
and can miss out on commissions. Your sponsor should have a good system
that tracks each and every sale real time. Cookies should have a long
life- many times a customer does not buy 1st time and may come back
through another affiliates link. That affiliate gets the commission and
you miss out. If your sponsors cookies have a long life then even if
your customer returns on another link you will get the commission.
Commission amount- always be sure you are being paid a good commission
for your sales. 30%-50% is a fair commission. You do not want to be
working hard to sell and not get your just reward.
The solution to this is to choose your programs wisely. Do your
research before you join and if you have any questions write to the
support. A good program will be happy to answer any questions.
Affiliate marketing is a fun and rewarding business and does not
require a lot of complicated payment systems. There are many who make a
good living from these programs. You can also jumpstart your business
with a few of these affiliate programs and use the commission money to
develop your own business. With these few points you will be able to
avoid affiliate fraud and really make money with these programs.
Christopher
Robinson is a renowned veteran in online and offline marketing,
advertising in the Washington D.C. metropolitan area. He is currently
part owner of Robinson & Associates Advertising Inc. Visit his
marketing tools and ebooks website, http://www.hype-factor.com , or download his free home business ebook "Effective Internet Marketing 2006", http://www.forlifeincome.com
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